Manli
JiJuKe – A rental service application dedicated to creating fraud-free, honest, and safe renting platform without agency
Overview
With the growth of mobile devices and user consumption The change in habits has prompted renters and buyers to gradually shift from traditional offline intermediaries and PC-side real estate rental and sales platforms to mobile clients.At the same time, policy restrictions on the purchase of real estate have prompted more people to rent houses.
Jijuke is promote to not rely on intermediary companies and is committed to providing users with an effective, safe and fair information transaction platform through platform management and control, the main target users are graduate student who do not have much budget for renting.
1.RESEARCH
1.1 Secondary Research
1.1.1 Why Research?
Conducting market research have 2 purpose:
- Understand the business value
- Gain the information about trending of the leasing market
In 2017, China’s rental population has reached 190 million people, mainly composed of floating population and college graduates. The rental market is concentrated in first- and second-tier cities. According to forecast data, China’s rental population is expected to reach 265 million in 2030 (The data resource from online open resource).
Src: from online
1.1.2 What gained from Secondary Research?
The above data shows the development potential of the leasing market. There is room for increase in the level of rents in second-tier cities. These are also the commercial driving forces for us to start this project. Based on this platform, we can tap the needs of users in a deeper level.
Big Potential
The above data shows the development potential of the leasing market.
Second-tier Cities.
The core second-tirer cities are mostly potential area for leasing market.
Audience
“Post-90s” has gradually become the main force in the leasing market
1.2 Competitive Product Analysis
For better understanding the market information, the competitive product analysis part are aimed at the market which includes user needs, market capacity and business models the dimensions way
What gained from competitive product analysis?
GAP
- Both of them having the agency
Opportunities
- Build a rental environment without agency.
1.3 User Research
Based on the above secondary research, we focus on interviewing people in the 80s and 90s, and collect data from 30 users through either interviews or questionnaires. The questionnaire survey is conducted in two forms: online and offline. The content of the questionnaire Separately for the two roles of tenant and landlord, each survery could be finished within 5 min.
1. For tenant
the questions related about the general info, the concern point when rent house out, the app they’ve used usually for looking for tenant, and how they opinion on agency,
2. For landlord
the questions related about the general info, the concern point when rent house out, the app they’ve used usually for looking for tenant, and how they opinion on agency,
Research Findings
1. 68% of tenants and 50% of landlords believe that intermediaries are unreliable.
2. 80% of tenants took half a month to a month to find their satisfactory house
3. 45% of tenants said that they could not check the house in time or check the house at the right time, leading to some popular listings being preempted by others
Research Insigh
After collected the information from questionnaires and interview, we try to summaries the key words of this gathering and figure out the insight about the project.
Reliable
Reduce or even eliminate the intervention of the agency, built the reporting mechanism
Efficiency
By adding search and multi-level filtering functions to help users quickly
Immersive
By providing an immersive online viewing experience to release
2.DEFINE
2.1 User Persona
Knowing about the user journey is important for us to understand the workflow going for. Based on research findings and insights, we have created the two roles user persona and specifies the needs and frustrating points to help figure out the features going to work out
3.IDEATION
3.1 Work Flow
The application is classified into the 4 label categories according to different functional modules, Home, Message, Post, Collections, and Profile.Based on those modules unfold the work flow as following
Sitemap
Wireframe
4. DESIGN
Features
Solution for Reliable
Report
Based on the user survey in the early stage of the project, we realized that the focus of the Home should be to as soon as possible to allow users to find the intersections they need, so we placed location positioning, search box, demand option block, latest release block on the homepage, and on the page Logo and social media accounts are also embedded at the bottom, allowing users to reach out us the first time
Solution for Efficiency
Criteria Filter
Based on the user survey in the early stage of the project, we realized that the focus of the Home should be to as soon as possible to allow users to find the intersections they need, so we placed location positioning, search box, demand option block, latest release block on the homepage, and on the page Logo and social media accounts are also embedded at the bottom, allowing users to reach out us the first time
Location Feature
User locates the location by click location where located in left top of the page, filters the information of the corresponding area according to the location.
Demand Type Feature
User could get into the corresponding information list by click 5 different demand blocks according to their needs, lease, renting, selling, buying, and transferring property.
Latest Post Feature
For those who just browsing could through the section of latest post to view the information displayed according to the release time
Message Push
Summarize all notifications and classify it in one section, the message module is one such place, allowing users to process pending work and incoming event in an efficient and timely manner. Messages in this module is classified into system notifications, system activities, and event reminders according to the situation
System Notification
User was notified through system notification that he/her was reported by the content posted. the notification sent with appeal entry to let user appeal through providing relevant evidence. The appeal information will be passed to the platform side, and the platform side will arrange personnel Conduct an investigation
System Activities
Users gain the information about recent promotions on the platform through system activities. In order to increase the activity of the platform, the platform will occasionally stimulate user enthusiasm by issuing coupons, red envelopes or other promotions.
Event Reminder
The user post successfully and pushes remainder notification. The content of the notification is: Your information has been successfully published and has been put on the shelf. Please go to my post preview.
Post
There are five types of information post: lease, rent, buy property, transfer property, and sell property. In the field part of the information post, we through studied the similar type of applications and interviewed users to get the those fields.It required different fields based on what type of demand the user choose.In general, the basic required fields include title, detailed description, location, expectation fee, located area, contact method, social accounts, pictures, etc.
Rent Seeking and Lease
The types of rent seeking and lease include:
whole rent, shared rent, daily rent, shops, office buildings, parking spaces, workshops and warehouse land.
Buy and Sell Property
The types of purchase and sell include:
second-hand houses, shops, office buildings, parking spaces, workshops and warehouses.
Transfer Property
The transfer types include:
the transfer of shops and parking spaces, workshops and warehouses.
Mockup
Design System
There are five types of information post: lease, rent, buy property, transfer property, and sell property. In the field part of the information post, we through studied the similar type of applications and interviewed users to get the those fields.It required different fields based on what type of demand the user choose.In general, the basic required fields include title, detailed description, location, expectation fee, located area, contact method, social accounts, pictures, etc.
TESTING & ITERATE
Next Case Study
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